Egg, Inc. by Auxbrain Inc. is a “clicking” mobile game with the final purpose of understanding the secret of the universe, which will be unlocked in the chicken egg. To do so, the player has to sell as many eggs as they can, and then hatch chickens, build hen houses, hire drivers, and commission research to evolve the farm are the main tasks.

Following the "10 Heuristic Rules" I restyled the UI of the whole game, focusing on how to make it more simple and intuitive, removing unnecessary cognitive overload.